People tend to write a blog for many years but due to some mistakes, not having proper knowledge and ignorance some people can not get the results that they want from their blogs. So, here are some tips mentioned below which will help you to publish an effective blog on WORD PRESS with on-page SEO and can bring organic traffic to their sites.
MEANING OF BLOG
A Blog is an informational website published on the World Wide Web or Internet and updated on a daily basis. It is generally in informal format or more like diary-style entries. People who write blogs are called ‘Bloggers’ they mostly share their views, thoughts, and opinions about any topic and situations. Bloggers share their own perspectives and knowledge with the world. Blogging is a platform where you can express your ideas freely in the way you want without following any specific format of writing. The best platform for publishing your blogs is WORD PRESS.
WHAT IS WORD PRESS?
WordPress is the simplest most popular way to create your own website and publish your own blog. You can create any type of website with WordPress. In a technical way, WordPress is an open-source content management system (CMS) written in PHP, uses MySQL database, and licensed under GPLv2, which means that anyone can use or modify the WordPress software for free. With the help of CMS, you can manage your content without having any knowledge about programming. Over 36.6% of all websites on the internet powered by WordPress.
Here are some characteristics of WordPress-
- It is free and open-source.
- WordPress is easy to install.
- WordPress is flexible.
- Extendable with WordPress plugins.
- No need to know to code.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is the process of optimizing your website to get organic or un-paid traffic to your website from the search engine results pages. Examples of some search engines are GOOGLE, YAHOO, etc. On-Page SEO refers to the optimizing individual pages in order to rank higher and bring higher traffic or it is a factor you can control on your website, Off-Page SEO refers to the page ranking factors that occur off your website or outside of your website
Now here are the tips to publish a blog on WORD PRESS with on page SEO.
TIPS TO PUBLISH A BLOG ON WORD PRESS WITH ON-PAGE SEO.
- URL OPTIMIZATION
The first thing you need to check is that word press is set up to use SEO friendly URLs. A URL should be meaningful and describes the page. It should be clear and every word should be separated by using any symbol for the readability of the URL. It does not include unnecessary characters and it should not be much longer. The shorter the better for SEO. WordPress Has a number of options for configuring your URLs. You can find these in settings. There are a number of pre-defined settings but you can also customize your URLs by opting custom structure and can define your own URL structure. Have a URL directly after the domain name for better results.
- PAGE TITLE OPTIMIZATION
Search engines while visiting a page that they find in a title tag is a very important signal about what the page is about. When writing your title always consider the following:
- The length of the title should be 60 characters as SEO shows only 60 characters in the SERPS. (Search engine results pages)
- The title should be catchy and promising. If your title doesn’t seem interesting then they will not open your page even it appears on the top position.
- Add keywords in your title. Always think about what keywords is necessary for your content and what keywords user may type on the search box.
- INCLUDING MEDIA.
Include images, videos, screenshot, etc, to make your page more interesting and easier to read.
- Don’t add too many media files as it can increase the loading time of the page. So, if it will take longer to open up the page people will skip to other pages.
- Don’t add video on your page instead post it on any video streaming website and attach the link of the same on your website.
- Use alt text for images and the proper schemas (describing the structure of information) for videos.
- PAGE INTRODUCTION OPTIMIZATION.
The introduction which is given on the top of the page is very important for SEO. GOOGLE always considers the content written on the top of the page as the most useful part of the page. Always keep in mind that describe your page in the first few lines, give a proper and brief introduction of the page content at the top of the page, use specific keywords related to your content. You have to summarize your page content and tell the SEO what your page is about. You can fill some descriptions about your page in the meta description tag of WordPress.
- SUBHEADINGS OPTIMIZATION
If the page is longer over or up to 1500 words than it becomes difficult and boring to read. So, to keep your readers interested you should try and break down your content into parts and use subheadings to describe each section. Subheadings are good for users as some users use skimming (to read something quickly so as to note only important points) when reading. The page title should have <H1>, and the subheadings can be <H2>, <H3>.
- USE INTERNAL LINKS
Internal links are simply links pointing to pages on the same domain. They give users an easy way to read more about certain topics, it is a pointer for search engines as they can crawl on to other pages of your website. Only link related pages links. Don’t use any link which is not related to the topic.
- QUALITY CONTENT
In the process of optimizing your content as per SEO aspects don’t ever compromise with the quality of your content. Don’t forget that you are writing the content for the users also not only for SEO ranking. Write your content with simplicity and in a way that users want to read. Use bold texts, italics, and small paragraphs to make them beautiful. Make your users happy by your content so that they will come for more.
Above are some tips to publish an effective blog on WORD PRESS with on-page SEO.