SEO friendly social media is very important because as much effectively you can optimize your social media as many people you can reach. SEO strategies are also beneficial for your social media. If until now you have neglected this aspect of social media promotion than it is the right time to focus on it and to learn how it works and what you have to do?
Here are recommendations for you to write SEO friendly social media content. Some of these will sound familiar, others may be new to you. But you will definitely get some ideas that you haven’t yet put in place and could benefit from, it will also be strengthening your SEO and social media efforts.
Always start with content that is segmented, searchable, organized, and shareable, if you want to use social media with SEO.
Each word of content must address the needs of a segment of the audience, who are your target audience. You have to learn about your target audience needs and wants, you can learn it from various sites like Twitter Advanced Search, through which you can learn about what your targeted audience is talking about, it enables you to search for words, phrases, hashtags, and users.
You have to be always updated about the trends, news, and happenings around you or in your country which can affect your target audience. Always be active on social media and have knowledge about trending and hot topic that is prevailing at that time. Seek the help of google alerts, twitter, or any other sites. Always try to listen to maximum social media conversation like influencers, hot topics, questions, etc. it will help you to be up to date and you can provide fresh content according to the needs of your targeted audience. When you listen to people’s needs, you can create content that they’ll value.
To make the content searchable, use the words that your audience searches for. Just think about when you have to search something what you type on search boxes? and say to google assistant or Siri or any other voice search box. Think about the words which people use normally while searching for something and then draft your content according to those words and must include those words in your content.
Mostly people search their content in a question form or starting from WH word/ question word. So, if your content has any title then try to write your content title in question form. Try to know keywords, keywords are the most searched words on any search engine. Some search engine LIKE Google even suggests keywords when you type something in their search bars. So, use includes keywords in your content.
Always organize your content in a proper manner in which the audience wants to read further. Your content should be well labeled, divided into small para and includes headings, tables, charts, illustrations, or related images.
If your content is not organized then it will become boring to read it and the audience will shift from your content to another content. If you divide your content into small para and add related images, charts, tables, headings than it became a lot easier for them to know what is written under each heading and they can access the information for which they visited your content easily just by reading heading and knowing under which heading which information is there. If it gets divided into small para then it will not seem long and boring and your audience will be interested to read it further. If you use tables, images, charts, illustrations in your content then it becomes easy for your audience to understand it as they can relate the content with the attached images, charts, tables, and illustration. So, keep your content well organized, chunked, and labelled.
Track social share monthly. These numbers don’t tell you whether your single content is helping you to meet business goals or not, but they can tell whether people are liking your content or not, is it useful to their target audience or not. If they will find it useful, they will definitely share it. If people are seeing your content and not sharing it then you are not doing it right. The content that gets shared the most is probably resonating the most.
Boosting your content makes the most sense when it is highly shareable and tied to lead generation. For example, if your content says to download something and download it that means they are interested in your content.
Track your social shares, traffic, backlinks, leads generated, over time.
Keep in mind about web crawlers/ spiders
Web crawlers are representative or agents of search engines, they are robots that crawl the web looking for clues as to which page should come up first in search results. If you don’t write according to criteria that web crawlers take into consideration than no one will visit your content. People write for humans but according to web crawlers.
Crawlers are simple bots, they follow links on web pages, collect information for the search engine’s index, and measure the popularity of web pages.
Below are the criteria which crawlers considered effective.
Crawlers scan for new content. Publish regularly.
Crawlers like a well-structured site. Give proper attention to blog categories, tags, URLs, and just do not label only individual pages but also your whole website.
Divide your pages into sections with headings. Use the H1, H2, H3 HTML tags to indicate heading levels. Crawlers like the well-organized page.
Crawlers notice backlinks. Links to your page from other websites. Create content that influential bloggers and other people from well-known sites in your industry would want to link to.
ENGAGEMENT IN SOCIAL CHANNELS
People linking to your pages from their social media accounts also influence your search rankings. Crawlers and search engines give a look at your social data too. It would only make sense when you create content that your audience would want to share in social channels.
A sitemap gives crawlers a cheat sheet that will help them to locate your website. To help crawlers do their job include a sitemap.
Metadata is the keywords and phrases that describe the contents of the page. On-page metadata refers to the keywords and phrases that you add in your content. On-page metadata includes HTML title, meta description, search-friendly URLs, and alt tags.
Give each page an HTML title and meta descriptions that can describe your content extremely briefly. Give each page a search-friendly URL. Give each image an alt tag.
On-page metadata help readers scan the page to decide if they want to read it and to help search engines and crawlers find the page.
Above are the recommendations for you to write SEO friendly social media content. Google no longer cares about keyword density, google is now discerning searchers’ intent. So, don’t only focus on keywords, you must understand what’s behind those words.